Marketing Tips for Authors
Create Interesting Content
Don't just be interesting, be informative. Be consistent, don't follow the crowd, know your audience, don't veer away from your brand.
Use Your Personality
Successful brands on social media use humor, display personality, and sometimes even snark-though always in a way that's tasteful and aligns with their identity.
Captivate Your Audience
Your point of view should make its way into people's minds, giving you space to build a relationship. Transform your approach with strategies that get your content not just seen, but remembered.
Make It Memorable
Audiences remember your message when you involve them. Did you elicit an emotional reaction? That's resonance. Bring them into the conversation, and you'll stick!
Humor and Emotion
How do you elicit emotion and is it relevant? In business to consumer marketing where impulse buying prevails, emotions close the deal. People are people, and they respond to sentiment.
Repetition & Consistency
Most people in your target market have never heard your message. Use a mix of formats like blogs, graphics, and podcasts, to convey the same core message in a different way, then give it time to sink in.
Navigating Content
~ Prioritize Content For Clarity
~ Content First, Design Second
~ Know Your Audience
~ Speak Their Language
~ Stay True To You
~ Evolve Based On Feedback
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